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UTV’s Innovative Marketing of KKG

  • IndiaGlitz, [Tuesday,September 12 2006]

‘Khosla Ka Ghosla’ starring Anupam Kher, Boman Irani, Ranvir Shourie and Tara Sharma is gaining momentum as it is inching towards release. Extremely innovative publicity design both on print, posters as well as TV promos are provoking eyeballs these days. Boman is Kishan Khurana, a ruthless builder who must have his way while Anupam Kher is a meek Mr Khosla desperate to save his Nest.

This film has had its share of problems but since the time the innovative marketing machinery of UTV took over, things have changed. Suddenly there is curiosity surrounding this small budget film. And with humour being the prolific ingredient of success, ‘KKG’ stands a good chance of having a good opening this September.

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